Friday, October 3, 2008

Vision and Target Audience

In order to make 1 Family. Friendly. Food. a success, one has to understand first its vision and target audience.

Nurit's primary goal is to show that it is not difficult to eat healthy homemade food. Here are the main types of posts in her blog:
  • Dinner tonight posts give easy recipes and tips for preparing dinner at home (entrĂ©e and side dishes)
  • A cake for the weekend is a collection of simple recipes for dessert. I love the smell of fresh cake when coming home from work on Friday evening!
  • In the try something new posts, Nurit dares people to expand their culinary repertoire
  • Cooking with kids tell stories on how our son is helping in the kitchen. Kids and food are some more thoughts around kids menus and teaching kids the basics of healthy eating. Those are some of my favorites.
  • Other categories of posts include reviews of good cookbooks, making good use of leftovers, some time saving kitchen tools and more.

The primary target audience of her blog are busy people, mainly families with kids. They want to eat good, nutritious food, and educate their children for a healthy life, but are pressed for time. They are looking for simple, proved solutions.

The follow up question is who is the competition and what are the characteristics of this market. I have not explicitly looked into this yet, but I will start looking into this in one of the next posts.

In the next post I plan to give an overview of what we have done so far, and the current status of the traffic to the site.

Thoughts? Send me a message or comment.

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