Saturday, October 11, 2008

Browser SQM?

In my previous post about statistics, I have shown all kinds of numbers about the usage of the site. I am using Google Analytics to track usage data for the site (I have checked, and Microsoft doesn't have a similar feature, at least not yet).

To enable it, you get a unique site id from your Google Analytics account (everything is free), and then add a little bit of Java Script to all your pages, and ... Google Analytics starts gathering data from all the user sessions. For each user it tracks things like their location (up to the city level), browser, network speed, etc., length of the visit, how many pages and the exact order of pages visited, if it is a new user to the site or a returning user (using a cookie), if the user is coming from a referring site (and which site), or a search (and what were the search keywords), etc.

The amounts of data are huge, and Google Analytics offers lots of predefined reports to slice and dice the data in various ways.

No comments: