The Beginning

I'm starting this blog to track the progress of the blog that my wife Nurit is writing (1 Family. Friendly. Food.) from its humble start till its success (I am wearing my "half full" shirt today, so not succeeding is not an option).

My definition of success is getting a lot of traffic and being able to monetize it. My bet right now is that getting a lot of traffic will be the difficult part, monetizing that traffic should be easier.

The theory is that in order to succeed, I need to define a goal (something like $1M in revenue in 1 year), but I am an incremental guy. So I'll start with measuring the current traffic and define the first goal derived from that, and keep increasing it. Stay tuned for details in one of the next posts.

Why would you read this blog?

• You want to see how my marketing / business efforts are going. That should be fun.
• You want to hear my observations on the technical side of things. Don't expect too much.
• You are bored.
• You want to be an active participant and forever be remembered as someone who helped make this experiment a success.
• You wonder if things are recursive, and if there is a relationship between this blog's success and Nurit's blog success.

In the next posts, I'll give a brief overview of Nurit's vision, some background of what we've done so far, where we are today, and start defining goals and strategies going forward.

Thoughts? Ideas? Send me a comment.